Brazil rivals any of the world's fashion capitals, and is known for its creativity, passion and energy. The country is the world's fourth biggest footwear producer, with a long-standind reputation for producing fine quality shoes.
Your feet equal our responsibility, so only the finest materials and designs are good enough for us. Yes, we're commercially focused but we also believe that no one should have to put up with badly made, overly expensive or unethically produced shoes.
We love our planet and we look after our stakeholders. We only work with brands that share our vision, ethical business approach and responsibility to employees and the environment. We also seek out innovative ideas to help our brands flourish further.
We love what we do. We're enthusiastic. We're energetic. We're international with roots in Brazil and so we have spirit! We enjoy exploring and learning to become even better at what we do. And if we can fill the working day with laughter or samba to the coffee machine, then life's all the sunnier for it.
Ghetz was set up by Moema Pimentel, Managing Director, and João Conrado, CEO, both from Brazil. They identified a gap in the market for high quality yet sustainably made shoes at competitive prices.
João and Moema met in 1998 and formed a business partnership close to their roots as well as their hearts. Born in Franca, one of the shoes capitals of Brazil, they both have shoemaking in their blood. As natural entrepreneurs, they both have a very organic style of management and are open, friendly and flexible in business.
They established on office in London with a Ghetz team that is hands on and truly international, with people from South America, Europe, Asia and the UK. Such a multicultural melting pot brings diversity and a depth of experience resulting in a vibrant office culture.
Moema and her partner João started Thetz Footwear in 2004. After just three years, their Anatomic & Co brand had become one of the top 10 brands selling men's shoes to independent stores in the UK. It was shortlisted as 'Brand of the year' for the Drapers Footwear Awards in 2009 and 2010.
After Studying psychology, Moema studied footwear design and pattern cutting at the London College of Fashion to become a cordwainer in footwear.
Born in Franca, one of Brazil's biggest footwear areas, with many family members in the industry she grew up visiting factories and being around leather, lasts patterns.
João has studied mechanical engineering and trained as a lawyer in São Paulo, having spent five years in the legal department of German multinational BASF, at their Brazilian Headquarters. He has worked as a lawyer at legal firms in São paulo and has dealt with big commercial contracts and litigations in Brazil.
In 2001 having moved to the UK for his MBA, João decided he was far better as a sales man and didn't want to spend his working life wearing a tie. João is also from Franca and, while at university, sold shoes to pay for his student finances.
We have been very impressed by the way that Ghetz have been launched and promoted into the British market over the last few years. The company supports the independent sector with their honorable trading ethos and their support of IFRA. Their product is highly recommended.
The seriousness and commitment of the Ghetz entrepreneurs made all of us at Abicalçados certain that the company would achieve great success. They have followed a path of strong growth, investing in strategies that can leverage Brazilian brands worldwide. We feel very proud to be able to count on partners of this ranking.
The Society of Shoe Fitters are delighted and proud to have Ghetz as an Associate Member. Our organization is made up of professionals who like to work with companies who create good quality footwear and the brand Anatomic Gel ticks all the boxes.